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Compromise
Studies show that
people will rule out prices
that do not seem to fit.
Just to lower our prices
Similar homes in the same neighborhood: which one does not fit?
Same year, make and model car: which does not seem comparable?
The same is true in home improvement services.
When quality and service is similar, prices should be similar.
$125,000
$127,000
$129,000
$63,000
$26,000
$27,000
$24,000
$14,000
QUALITY
We Will Not
If a price is to good to be true
then there is probably a reason